The tournament will kick off on 14th February 2015 with the first match held in Melbourne. It is a sell out with over 90 thousand fans to pack the Melbourne Cricket Ground.Australia will hold 26 of the 49 matches at grounds in Adelaide, Brisbane, Canberra, Hobart, Perth and Sydney with the final match being held at the Melbourne Cricket Ground on 29th March 2015.
However, it is not just about the cricket.
It is a smart and effective combination of 2 industries. The MICE (Meetings, Incentives, Conferences, and Exhibitions/Events) and Tourism.
Event planners and the Tourism Industry are constantly lobbying to host the largest Events in the world. The 2015 Cricket World Cup is a massive coup for Australia and New Zealand. Engaging one fifth of the world’s population, there will be an expected television audience of more than a billion people.
The race is on to secure future events, not just sporting as evidenced in this recent article on Linkedin. Dubai and other emerging cities have invested billions of dollars to modernize their cities to accommodate for tourism. The opportunity to host Business Leaders or sporting fans is all a part of a plan to promote Tourism and pour billions into domestic economies.
International Events are now feasable as they know that people will travel. Just for travellers on flights, IATA ( International Air Transport Association) forecast existing levels to increase from 3 billion to 7.3 billion passengers by 2034. It’s encouraging news for the airline, hotel and overall travel industry.
According to IATA by 2034 the five fastest-increasing markets in terms of additional passengers per year will be China (856 million new passengers per year), the US (559 million), India (266 million), Indonesia (183 million) and Brazil (170 million).
Time to wear your nations colours, scream and support but most importantly spend spend spend to make these International Events financially viable to encourage the MICE and Tourism Industry together with Governments to host and allow us to have memories for life.